Feeding America food banks hear from their clients that milk is one of the most desired—as well as nutrient-rich—products. However, nearly half of the nation’s food banks get fewer than 24 gallons of milk donated per week.

That’s why Feeding America and the dairy industry—including dairy farmers and milk companies—have launched a new initiative called The Great American Milk Drive.

This campaign will make it easy for people to donate with a simple text or click of the mouse, and easy for food banks to receive and distribute donations in the form of milk coupons.

The campaign runs from April 2, 2014 through April 1, 2015, and donations will go to families in your area.